Catherine Lepreux Interiors specialises in bespoke, handmade window treatments & soft furnishings as well as personal interior design in Edinburgh, Fife, St Andrews & Perthshire.
After trading for two years, Catherine was looking to expand her marketing activities and set up a solid marketing mix to generate new & repeat business.
Since then, we’ve been focusing on her web content, SEO, social media & email newsletter.
Industry:
Interior Design
Date:
since November 2013
Services:
Digital marketing, copywriting
Exploring ways to attract new business & markets, re-brand*
Re-design* & on-page search engine optimisation (SEO)
Implementing a customer referral scheme
Establishing a regular email newsletter to (potential) clients
Engaging with existing & potential clients
Ongoing marketing support including copywriting
*In collaboration with web developer Kate Amann and graphic designer Mary Dewar.
The Results
After re-branding her business, we set our eyes on re-designing Catherine’s website with a focus on improving SEO & conversion rate. These efforts resulted in a 222% jump in web traffic, 49% more new visitors and lead to a steady flow of online inquiries.
We also developed an email marketing strategy and explored ways to grow & improve Catherine’s existing mailing list. After a list clean-up, we introduced a bi-monthly newsletter to clients, leads & business contacts which is an important source of repeat business & referrals.
Additionally, we created a customer referral scheme to encourage new as well as repeat business. We constantly explore new markets and ways to reach out to specific target groups.
What the Client Says
“Working with Denise has given my marketing a great boost. Together we have focused on a number of different ways to increase repeat business as well as attract new customers. Having my marketing in Denise’s very capable hands means that I can focus on what I do best and I have and will happily recommend her to anyone who needs help with their marketing.”
Catherine Lepreux
