Marketing Strategy, Planning & Training for an Online Educator

Marketing Case Study My Online Schooling Edinburgh

Getting in touch during a period of expansion & growth, remote education specialists My Online Schooling Ltd wanted to take their marketing to the next level.

Booking a series of consultancy sessions, the goals were to increase brand awareness and improve their existing marketing efforts.

Together, we established a brand & marketing strategy, followed by training sessions incl. SEO & content marketing.


since March 2019

Marketing consultancy, Marketing training

Marketing strategy

Exploring ways to attract new business & markets

Marketing audit

Evaluating & improving existing marketing

Marketing plan

Creating a 12-month marketing plan


Introduction to on-page search engine optimisation

Content strategy

Brainstorming sessions for their blog & social media

Marketing consultancy

Further advice on marketing workflows, processes & tools

The Work

In order to coordinate and improve their marketing efforts in Europe & Asia/Pacific, we established a comprehensive marketing strategy, including USP (unique selling proposition) and a clear brand identity.

After finding ways to improve their existing marketing, we identified new opportunities and put together a 12-month marketing plan & budget.

Further, I coordinated several workshops with team members, including an introduction to SEO techniques and content brainstorming sessions for social media and their company blog.

What the Client Says

“Denise has been exceptional in getting our Marketing Plan and Strategy off the ground. Her incredible experience and ability to really get to know our company has been a massive asset to us and it has been an absolute pleasure working with her. I would highly recommend any business leaders or marketing departments to work with Denise, I guarantee that you will get results!”

Tom Crombie