Marketing Strategy, Planning & Training for a Fife-based Trust

Marketing Case Study Fife Sports & Leisure Trust Fife Dunfermline

Dunfermline-based Fife Sports & Leisure Trust operates and manages 14 sports & leisure facilities in Fife, Scotland, on behalf of the local council.

They’re passionate about promoting the benefits of an active lifestyle by engaging, supporting & empowering the people in Fife.

To achieve this goal, they were looking to optimise their marketing strategy & planning as well as their internal workflows & processes.

Health & Leisure

October 2016 to August 2017

Marketing consultancy, Marketing training

Market research

Comprehensive market & competitors’ analysis

Marketing audit

Evaluating & improving existing marketing

Marketing strategy

Brand & marketing strategy for the trust

Marketing plan

Planning, budgeting & internal workflows

Social media

In-house workshop on social media content


Staff training on copywriting

The Project

To improve their overall marketing, we created a comprehensive marketing strategy for the whole trust as well as for each of their main service areas. This also included an update of the existing brand guidelines to reflect the new marketing strategy.

Next, we established marketing plans for each of their facilities as well as internal workflows & processes to ensure future planning, budgeting & measuring.

To enable the team to carry out the new marketing efforts, we held several in-house workshops & training for staff, including copywriting & digital marketing.

What the Client Says

“Having a fresh pair of eyes to improve our existing marketing was fantastic. Denise helped us focus on our goals, understand our customers better & bring more consistency to the way we present the trust to the world. It’s an absolute pleasure working with her & we’re really excited about the way forward.”

Marjorie Tanner