Dunfermline-based Fife Sports & Leisure Trust operates and manages 14 sports & leisure facilities in Fife, Scotland, on behalf of the local council.
They’re passionate about promoting the benefits of an active lifestyle by engaging, supporting & empowering the people in Fife.
To achieve this goal, they were looking to optimise their marketing strategy & planning as well as their internal workflows & processes.
Health & Leisure
October 2016 to August 2017
Marketing consultancy, Marketing training
Comprehensive market & competitors’ analysis
Evaluating & improving existing marketing
Brand & marketing strategy for the trust
Planning, budgeting & internal workflows
In-house workshop on social media content
Staff training on copywriting
To improve their overall marketing, we created a comprehensive marketing strategy for the whole trust as well as for each of their main service areas. This also included an update of the existing brand guidelines to reflect the new marketing strategy.
Next, we established marketing plans for each of their facilities as well as internal workflows & processes to ensure future planning, budgeting & measuring.
To enable the team to carry out the new marketing efforts, we held several in-house workshops & training for staff, including copywriting & digital marketing.