Veloeye is a company based in the Scottish Borders focusing on enabling the cycling community in the UK and Europe to reduce bike theft and improve the chances to retrieve stolen bikes.
Having recently started the company, the Veloeye team wanted to get their marketing on solid ground.
Together, we established a comprehensive marketing strategy & a plan for the company to increase brand awareness & generate new business.
Industry:
Technology
Date:
April to July 2015
Services:
Marketing strategy & planning, ongoing support
Target group & market research
Defining the best ways to attract new business
Creating a 12-month marketing plan
The Project
To get started, I conducted comprehensive market research for the business, including analysing possible target groups and competitors.
Based on those findings, I developed a marketing strategy defining their brand, USP, primary target groups & ideal marketing channels to raise brand awareness and generate new business & referrals.
Next, I established a marketing plan for the first year in business, giving the team a practical time & project management tool for all marketing campaigns & activities and a way to monitor the costs & results.
Going forward, I was available for ongoing marketing support on an ad-hoc basis.
What the Client Says
“We are very impressed with how Denise worked with us, involving us in every step along the way, explaining everything in plain English and helping us to focus on areas that will give us the best results. We are very much looking forward to working with her going forward.”
Mark Lawson
