Strategy & Planning for a Bicycle Security Start-up from the Scottish Borders

Veloeye Marketing Case Study Edinburgh

Veloeye is a company based in the Scottish Borders focusing on enabling the cycling community in the UK and Europe to reduce bike theft and improve the chances to retrieve stolen bikes.

Having recently started the company, the Veloeye team wanted to get their marketing on solid ground.

Together, we established a comprehensive marketing strategy & a plan for the company to increase brand awareness & generate new business.


April to July 2015

Marketing strategy & planning, ongoing support

Market research

Target group & market research

Marketing strategy

Defining the best ways to attract new business

Marketing plan

Creating a 12-month marketing plan

The Project

To get started, I conducted comprehensive market research for the business, including analysing possible target groups and competitors.

Based on those findings, I developed a marketing strategy defining their brand, USP, primary target groups & ideal marketing channels to raise brand awareness and generate new business & referrals.

Next, I established a marketing plan for the first year in business, giving the team a practical time & project management tool for all marketing campaigns & activities and a way to monitor the costs & results.

Going forward, I was available for ongoing marketing support on an ad-hoc basis.

What the Client Says

“We are very impressed with how Denise worked with us, involving us in every step along the way, explaining everything in plain English and helping us to focus on areas that will give us the best results. We are very much looking forward to working with her going forward.”

Mark Lawson