Pilates Plus offers Pilates classes in Edinburgh with a special twist: Their Pilates instructors are also experienced physiotherapists.
Preparing for the launch of a new product, the owners wanted to better organise their marketing activities.
Together, we established a marketing planning process to streamline their internal workflows.
Date: July to December 2013
Target group & market research
Evaluating & improving existing marketing
Creating a 12-month marketing plan
To cover their respective parental leaves as well as the launch of a new product, the two owners of the company wanted to be able to easily plan, measure & delegate their marketing activities within the team. They were also looking for ways to improve their current efforts & track the results.
To help them achieve that, I started with a comprehensive market research, looking closely at the ideal target markets as well as their competitors.
Following that, I conducted an audit of their past & existing marketing campaigns, collected ideas for improvement & identified additional marketing opportunities, covering all marketing channels.
Next, we established the marketing budget and selected the most promising campaigns which was the foundation for a 12-month marketing plan.