Responding to the business’s success by expanding the team, Fife-based physiotherapy & sports injury clinic Benji Physio Ltd wanted to generate more business & referrals through their digital marketing.
We established quickly that the way forward was to create a clearer brand & USP to stand out in the crowded market.
The new strategy was then put into practice on their new, updated website, with plans to extend this to their social media & email marketing at a later time.
August 2018 to April 2019
Strategy, SEO, copywriting
Comprehensive market & competitors’ analysis
Defining a clear USP (unique selling proposition)
Keyword research & on-page optimisation
Creating new web content, communicating their USP
Improving the existing structure, layout & content
After defining a strategy to communicate their brand more clearly, we chose the website as our main project to implement the changes.
First of all, we analysed the web performance and identified ways to improve the site structure and design in order to increase online bookings.
Then we updated and expanded the web content to reflect the company’s unique niche & attract more of their favourite clients – while optimising it for online searches.
3 months after relaunching the website, organic web traffic had already increased by 64%, with an overall growth of 75% at the end of the year.