Brand Strategy for a Physiotherapy Clinic

Marketing Case Study Benji Physio Clinic Fife

Responding to the business’s success by expanding the team, Fife-based physiotherapy & sports injury clinic Benji Physio Ltd wanted to generate more business & referrals through their digital marketing.

We established quickly that the way forward was to create a clearer brand & USP to stand out in the crowded market.

The new strategy was then put into practice on their new, updated website, with plans to extend this to their social media & email marketing at a later time.


August 2018 to April 2019

Strategy, SEO, copywriting

Market research

Comprehensive market & competitors’ analysis

Brand strategy

Defining a clear USP (unique selling proposition)


Keyword research & on-page optimisation


Creating new web content, communicating their USP


Improving the existing structure, layout & content

The Results

After defining a strategy to communicate their brand more clearly, we chose the website as our main project to implement the changes.

First of all, we analysed the web performance and identified ways to improve the site structure and design in order to increase online bookings.

Then we updated and expanded the web content to reflect the company’s unique niche & attract more of their favourite clients – while optimising it for online searches.

3 months after relaunching the website, organic web traffic had already increased by 64%, with an overall growth of 75% at the end of the year.

What the Client Says

“Denise helped to redesign the practice website which was not doing as well as I was hoping. Over a few meetings, we worked on a market and competitor analysis, we established what made my business different from the my competitors and we redesigned the look and content of the website. Denise was very professional, very organised, straightforward and (very) patient. She came up with a lot of good ideas but always respected my opinion. I love the new look of the website and recent website data analysis showed that a lot of new clients saw and liked my website!”

Benjamin Gilbert