Marketing Planning for an Edinburgh Physiotherapy & Pilates Company

Marketing Planning for an Edinburgh Physiotherapy & Pilates Company

Pilates Plus offers Pilates classes in Edinburgh with a special twist: Their Pilates instructors are also experienced physiotherapists. To organise their marketing activities and prepare for the launch of a new product they were looking for support in establishing a comprehensive marketing plan for the next 12 months.

The Projects:
  • Conducting market research, including target groups and competitors
  • Auditing existing marketing efforts with suggestions for improvements
  • Identifying new marketing opportunities covering all marketing channels
  • Establishing the marketing budget and selecting the most promising campaigns for 2014
  • Creating a marketing plan including campaigns, target groups, timeline, monitoring and budget
What The Client Says:

“Thanks to Denise and all her hard work, we now have clear direction with our marketing strategy and plan, and feel like that side of our business is much more targeted and organised. It was not easy to find someone to help us, with our budget and the fact that we are a small business. But Denise was happy to take us on! She very quickly grasped what we were about, and how things work within our industry which really helped us work together. If you are a small business and want to know how to market your company, then Denise will really help!”


Published byDenise Strohsahl

Denise Strohsahl is an Edinburgh-based marketing consultant, specialising in helping small, local businesses get more of their ideal clients.