At first glance, the benefits & features of your small business’s products and services might seem very similar. But there are subtle differences between both categories. And those can have…
There’s nothing I love more than seeing really good marketing – especially when it comes from a local business. And what better than looking at what other businesses are doing…
Making the decision to raise your rates can be scary, especially for small businesses. We’ve all had those thoughts: “What if my clients don’t want to pay any more?” “What…
Don’t like the pushy, sales-y marketing we’re confronted with in our day-to-day lives? Then how about being more authentic and sustainable in growing your small business by choosing a customer-focused marketing…
Nobody likes repetitive TV & radio ads, annoying sales calls or unsolicited spam emails. So why do companies keep doing it? It must cost them a fortune and surely can’t be…
Life of a small business owner is busy. So it’s understandable that we tend to be reluctant to spend precious time on things like our small business marketing strategy and…
I think one of the best ways to get new ideas for your small business marketing is by checking out what others are doing. So here are 3 examples of…
Discounts, special offers, seasonal sales – you see a lot of that around, especially in on- and offline retail businesses. But discounting can seriously injure your small business while you’ll…
So, you’ve started your small business and made your mark on the market – tempted to put your feet up and relax? Better not! If you want your small business…
Price shoppers can be a nightmare if you’re a busy small business. You made all that effort in writing a quote for them and then you realise they won’t be…
