When was the last time you checked up on your marketing? It’s easy to get caught up in the day-to-day running of your small business. But in order to make sure everything is still up-to-date and working, you should conduct a marketing audit at least once a year. There are 7 key areas you should cover when…
8 Great USP Examples for Your Small Business
Finding a USP (unique selling proposition) for your small business is not always easy. So how about some USP examples to help you with your inspiration? If you think “Unique? I’m not unique, I do exactly what the others do” or “The only way I can stand out from my competitors is by being cheaper” then…
Is Your Small Business Branding in Need of an Update?
Whether you’re at networking events, workshops, online or at webinars, small business branding is everywhere. But what exactly is a brand and what does it have to do with running your small business? Learn more about this vital element of your small business marketing strategy in this guest blog post from Chiara Cupini, brand designer extraordinaire from Guizzo! What…
Define Your USP in 5 Steps for Your Small Business [Infographic]
Imagine your ideal clients or customers are looking for something you offer. They start by searching suppliers or providers in their area and suddenly they’re faced with a long list of companies. Which is the reason why you should define your USP. Have a closer look: How does your small business you stand out amongst your competition?…
How to Grow Your Small Business & Keep on Track
At a workshop, run by the Edinburgh Chamber of Commerce, we talked about the different stages you go through when you grow your small business and what each of these mean for us as business owners. Apart from a lot of things to be aware of when you grow your small business, one thing struck a note.…
Set Goals for Your Small Business in 4 Steps
It’s a simple truth: If you don’t know what you want, you will never get it. And it applies to both our personal lives and our small businesses. That’s why it’s so important to set goals and have the objectives for your small business clearly defined and ready to go. Find out what’s to gain…
Ideal Clients: How to Define & Attract them to Your Small Business
One of the first lessons we learn as a small business owner is that not all clients are created equal. There are always some that we enjoy doing business with more than with others: Our ideal clients! Their values and goals are aligned with ours, they appreciate our work the most and are happy paying…
Small Business Brand: What Is It, Why Do I Need One & How Do I Get One?
Your small business brand is central to everything you do: It defines how you present your company, products and services to the world. Or, even better, to your ideal clients. So if you’d like to find out what a small business brand is all about, why you need one and how you can create yours, read…
How to Keep Track of Your Competition As a Small Business
To define a brand and marketing strategy for your small business, you need to do your market research. First of all, you should identify your target market and second, keep track of your competition. When your potential customers are in need of what you and your competitors provide, they have a choice to make: Do they buy…
How to Identify a Target Market for Your Small Business
There are many success stories showing clearly how important it is for small businesses to identify a target market. And they all prove one thing: Knowing your customers is crucial for growing your business. As soon as you identify a target market, you have all you need to turn your products and services into an…
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