This quote might seem fluffy, but it best captures what I think running your own small business is about: Passion! Passion is not just important because it’s what keeps you…
Don’t like the pushy, sales-y marketing we’re confronted with in our day-to-day lives? Then how about being more authentic and sustainable in growing your small business by choosing a customer-focused marketing…
Do you ever get the feeling your business isn’t quite reaching its full potential? You’re receiving regular enquiries, but they just aren’t quite hitting the mark? We’ve all been there!…
Nobody likes repetitive TV & radio ads, annoying sales calls or unsolicited spam emails. So why do companies keep doing it? It must cost them a fortune and surely can’t be…
Given my line of work, it’s probably unsurprising to hear that I get asked a lot of questions about marketing! Most commonly, people enquire about specific platforms or tactics. “Should…
Four things are crucial to keeping your small business running: A healthy cash flow, loyal and talented staff, visibility in the market and a strong customer base. But how do…
When it comes to marketing your small business, there’s one important tool that’s staring you right in the face. You just might not have realised its potential yet: your staff….
So, you’ve started your small business and made your mark on the market – tempted to put your feet up and relax? Better not! If you want your small business…
When it comes to promoting your business, it’s natural to focus on the problem you’re solving. Your goal is to offer a product or service that meets that need. But…
Marketing for small businesses is constantly changing. And while you don’t have to follow every hype, it’s important to take an opportunity to grow your business when it presents itself….
