How to Attract Enquiries That Convert
As small business owners, we don’t have time to spare. So, how about minimising the number of time-wasters among your potential clients and leads and focus on attracting more enquiries…
Marketing Strategy
Stop! What are you actually selling?
As small business owners, we know what we’re selling. Being this close to our work, however, can sometimes lead us to assume that everyone else gets it too! What is…
Inclusive Marketing: How to Make Your Marketing More Accessible
The world is a hugely diverse place. And I believe it’s really important to embrace this with inclusive marketing for your small business. It’s easy to view things just from…
What Are Call-to-Actions and Why Do I Need Them?
Call-to-actions, also known as CTAs, are something you hear a lot about in the marketing world. But do you know exactly what they are, what they can be used for,…
5 Ways to Stand Out From Your Competitors
These days, it can be difficult for a business to be truly unique. There are hundreds of other small businesses (and even big businesses) offering a similar product or service…
6 Things to Consider Before Growing Your Small Business
If business is booming, it can be tempting to think that this is the perfect time for growing your small business. But before you take the next step, have you…
Tone of Voice: What Is It, Why Do I Need It & How Do I Get One?
We all know about the importance of creating a strong, recognisable brand. And defining a tone of voice for your small business is part of that. It includes everything from…
Benefits & Features: How Can They Help Your Small Business Marketing?
At first glance, the benefits & features of your small business’s products and services might seem very similar. But there are subtle differences between both categories. And those can have…
5 Examples of Marketing Strategies for Your Small Business
There’s nothing I love more than seeing really good marketing – especially when it comes from a local business. And what better than looking at what other businesses are doing…
How to Raise Your Rates for Your Small Business
Making the decision to raise your rates can be scary, especially for small businesses. We’ve all had those thoughts: “What if my clients don’t want to pay any more?” “What…