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Marketing Ideas

Meet the Underdogs: 10 Underrated Marketing Ideas for Small Businesses

Meet the Underdogs: 10 Underrated Marketing Ideas for Small Businesses

Marketing Ideas, Marketing Planning

All my life, I’ve rooted for the underdog. When I was seven, I chose to support a rather mediocre football team because everyone seemed to be cheering on the champions. And…

Customer-Focused Marketing Ideas for Small Businesses

Customer-Focused Marketing Ideas for Small Businesses

Customer Experience, Marketing Ideas

Marketing can be annoying and pushy – picture tactics like unsolicited emails and repetitive TV ads. But it doesn’t have to be. If you think about your customers first, your…

How to Market Your Small Business on a Budget – With Examples

How to Market Your Small Business on a Budget – With Examples

Marketing Ideas, Marketing Planning

It can be challenging for small businesses to attract and retain customers. Especially compared to larger companies with big budgets, large teams and creative agencies on their side. But that just…

13 Marketing Mistakes That Can Sabotage Your Small Business

13 Marketing Mistakes That Can Sabotage Your Small Business

Marketing Ideas, Marketing Planning

If your small business marketing is not delivering the results you were looking for, it’s important to find out what the most likely cause is. To help you with that,…

What’s Your Plan for the Next 6 Months? 11 Marketing Ideas for Small Businesses

What’s Your Plan for the Next 6 Months? 11 Marketing Ideas for Small Businesses

Marketing Ideas, Marketing Planning

So, you’ve set up a marketing strategy for your small business. And now you want to start working on your marketing plan for the next 6 months. But how do…

9 Small Business & Product Launch Ideas

9 Small Business & Product Launch Ideas

Marketing Ideas, Marketing Planning

A business or product launch is a very exciting time for any small business owner. Whether you’re launching an entirely new service, a seasonal menu, or are opening another shop,…

Christmas Marketing Ideas for Small Businesses

Christmas Marketing Ideas for Small Businesses

Marketing Ideas, Marketing Planning

2020 has been quite a year. For so many people, their business and personal lives have been hugely disrupted in ways they couldn’t have imagined. This, it seems, has led…

Anniversary Marketing Ideas for Your Small Business

Anniversary Marketing Ideas for Your Small Business

Marketing Ideas, Marketing Planning

A company anniversary is always a great reason to celebrate! Running a small business can be very tough. So whether you’re celebrating 1 year or 60 years, it’s definitely something…

Low-Cost Marketing Ideas for Small Businesses

Low-Cost Marketing Ideas for Small Businesses

Marketing Ideas, Marketing Planning

Promoting our small businesses is important. But actually finding the cash to do so can often be difficult. So if you’re on a budget and big, expensive marketing campaigns are…

5 Examples of Marketing Strategies for Your Small Business

5 Examples of Marketing Strategies for Your Small Business

Marketing Ideas, Marketing Strategy

There’s nothing I love more than seeing really good marketing – especially when it comes from a local business. And what better than looking at what other businesses are doing…

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About sandstonecastles marketing

Hello! I'm Denise, an Edinburgh-based brand & marketing consultant, specialising in helping small business owners work smarter, not harder, on their marketing.

I've been blogging about small business marketing since 2013, focusing on practical, no-nonsense marketing advice & ideas.

Find out more →

sandstonecastles marketing
Denise Strohsahl
Studio 4 – Queensferry Street Studios
10A Queensferry Street
EH2 4PG
Edinburgh

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