All my life, I’ve rooted for the underdog. When I was seven, I chose to support a rather mediocre football team because everyone seemed to be cheering on the champions. And…
Marketing can be annoying and pushy – picture tactics like unsolicited emails and repetitive TV ads. But it doesn’t have to be. If you think about your customers first, your…
It can be challenging for small businesses to attract and retain customers. Especially compared to larger companies with big budgets, large teams and creative agencies on their side. But that just…
If your small business marketing is not delivering the results you were looking for, it’s important to find out what the most likely cause is. To help you with that,…
So, you’ve set up a marketing strategy for your small business. And now you want to start working on your marketing plan for the next 6 months. But how do…
A business or product launch is a very exciting time for any small business owner. Whether you’re launching an entirely new service, a seasonal menu, or are opening another shop,…
2020 has been quite a year. For so many people, their business and personal lives have been hugely disrupted in ways they couldn’t have imagined. This, it seems, has led…
A company anniversary is always a great reason to celebrate! Running a small business can be very tough. So whether you’re celebrating 1 year or 60 years, it’s definitely something…
Promoting our small businesses is important. But actually finding the cash to do so can often be difficult. So if you’re on a budget and big, expensive marketing campaigns are…
There’s nothing I love more than seeing really good marketing – especially when it comes from a local business. And what better than looking at what other businesses are doing…
