Social media, blogging, newsletters, podcasts, video – the list of ways to use content marketing to attract more of your ideal clients to your small business is endless. But how do you generate the right content marketing ideas? Over the years of writing this small business marketing blog and promoting my services on social media, I’ve learned…
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Learn From the Best II: 5 Scottish Businesses with Great Marketing
As a small business marketing consultant, there’s nothing I love more than seeing a really, really good marketing campaign – especially when it comes from a local business. If you’re struggling for inspiration, having a look at what other people are doing can help kick-start some great marketing ideas of your own. Here are a…
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Learn From the Best: 3 Scottish Businesses With Great Marketing
As a small business marketing expert, it’s no surprise that one of the first things I notice about a business is their marketing! Scotland has lots of fantastic small businesses, and some of them have perfected their marketing strategy. From local cafés to internationally recognised brand names, here are a few Scottish businesses with great…
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How to Get Your Small Business Out of a Quiet Spell
If you’re a small business owner, you’ll no doubt be familiar with going through a quiet spell. One month you’ll be incredibly busy, and then the next month you’ll find yourself with too much time on your hands. Having a quiet spell can be concerning, especially when it comes to earnings and cash flow. But…
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7 Ways to Keep in Touch with Your Existing Customers
As a small business, building a good relationship with your previous or existing customers is really important. Not only are they likely to provide you with repeat business, they may also refer you and write raving online reviews about you. But how do you stay in touch with past and existing customers without being too…
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A Beginner’s Guide to Keywords for Small Businesses
Understanding the basics of SEO (search engine optimisation) is essential if you want your small business to get noticed online, especially by locals. So I decided to write up a little beginner’s guide to keywords for small businesses to help you get started. It might seem scary at first, but there are lots of easy…
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Why Your Staff Should Be Part of Your Marketing Strategy
When it comes to marketing your small business, there’s one important tool that’s staring you right in the face but you might not have realised its potential yet: your staff. Not only can your employees help to generate new business for your company (and I mean all of them, not just your sales and marketing team).…
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The Most Important SEO Do’s and Don’ts for Your Small Business
Are you looking to generate new business through your website and rank your page high in Google’s search results? Then this guest blog post from SEO specialist Caroline Phillips about the most important SEO Do’s and Don’ts is for you: Let’s face it, search engine optimisation (SEO) is not usually the first thing you consider…
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How to Make Your Local Business Event a Success
Business events can take any shape or form. Celebrate your company’s anniversary with your most loyal clients and suppliers. Or start a series of events where your target audience can be inspired by great speakers and thought leaders. But no matter what kind of event you have in mind for your small business, there are a few things…
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5 Top Tips to get Your Press Release noticed
There are many reasons why you might want to write a press release about what’s happening in your small business – perhaps you’re launching a new product, you’ve just secured the latest round of funding or you’ve taken on a new member of staff. It’s an exciting time and you want to tell the world!…
