Christmas Marketing Ideas for Small Businesses
2020 has been quite a year. For so many people, their business and personal lives have been hugely disrupted in ways they couldn’t have imagined. This, it seems, has led…
Marketing Ideas
9 Product Launch Ideas for Your Small Business
Launching a new product is a very important time for any small business. Whether you’re launching an entirely new service, a seasonal menu or even opening a second shop, it’s…
Anniversary Marketing Ideas for Your Small Business
A company anniversary is always a great reason to celebrate! Running a small business can be very tough. So whether you’re celebrating 1 year or 60 years, it’s definitely something…
Low-Cost Marketing Ideas for Small Businesses
Promoting our small businesses is important. But actually finding the cash to do so can often be difficult. So if you’re on a budget and big, expensive marketing campaigns are…
The Best Awards for Small Businesses in Scotland
Entering awards is a great way to boost your small business. Regardless if you’re a finalist or a winner, it will generate publicity, give you an edge over competitors whilst…
5 Examples of Marketing Strategies for Your Small Business
There’s nothing I love more than seeing really good marketing – especially when it comes from a local business. And what better than looking at what other businesses are doing…
Customer-Focused Marketing Ideas for Small Businesses
Marketing can be annoying and pushy – just think of the unsolicited emails and repetitive TV ads. But it doesn’t have to be. If you think about your customers first,…
3 Examples of Great Marketing Campaigns to Learn From
I think one of the best ways to get new ideas for your small business marketing is by checking out what others are doing. So here are 3 examples of…
13 Marketing Mistakes That Can Sabotage Your Small Business
If your small business marketing is not delivering the results you were looking for, it’s important to find out what’s the most likely cause for this. To help you with…
Meet the Underdogs: 10 Underrated Marketing Ideas for Small Businesses
All my life, I’ve rooted for the underdog. When I was seven, I chose to support a rather mediocre football team because everyone seemed to be cheering on the champions. And…