• Low-Cost Marketing Ideas for Small Businesses

    Promoting our small businesses is important. But actually finding the cash to do so can often be difficult. So if you’re on a budget and big, expensive marketing campaigns are out of the question, check out these low-cost marketing ideas for small businesses. Because small budgets don’t mean it’s impossible to market your products and

  • 7 Networking Events & Clubs to Join in Edinburgh

    Networking can be a powerful tool for your small business, but only if you choose the right events. I’ve used networking for several years now to grow my small business, so check out this list of my favourite networking events & clubs to join in Edinburgh. To make the decision easier for you, I have also

  • The Best Awards for Small Businesses in Scotland

    Entering awards is a great way to boost your small business. Regardless if you’re a finalist or a winner, it will generate publicity, give you an edge over competitors whilst also getting you recognition for your achievements. So let’s have a look at a few of the best awards for small businesses in Scotland! FSB

  • 4 Ways to Grow Your Small Business With Video

    There’s a big buzz around video marketing these days. And there are many different ways to grow your small business with video. So let’s have a look at 4 common video types and how you can use them for your marketing. If you’ve never created videos before, the idea of a video marketing campaign might

  • 5 Examples of Marketing Strategies for Your Small Business

    There’s nothing I love more than seeing really good marketing – especially when it comes from a local business. And what better than looking at what other businesses are doing to kick-start some marketing ideas of your own? So let’s check out some great examples of marketing strategies from local, Scottish businesses! Isle of Harris

  • Customer-Focused Marketing Ideas for Small Businesses

    Marketing can be annoying and pushy – just think of the unsolicited emails and repetitive TV ads. But it doesn’t have to be. If you think about your customers first, your marketing will be much more well-received by your target audience. And that’s where my 5 top customer-focused marketing ideas come in! Just think about

  • The Pros & Cons of Direct Marketing for Small Business

    Marketing is about telling your target market about your small business. The definition of sales is to make people buy from you directly and with little to no delay. Direct marketing for small business is where both these techniques come together. But there are pros and cons you should consider first. What is direct marketing?

  • How to Make Your Local Business Event a Success

    Are you planning to celebrate your small business’s anniversary, offer information evenings to potential clients or launch your new product? These 4 steps will help you to make your local business event a success. Check them out! 1. Goals & audience Before you do anything else, you have to define your target audience and your