Networking can be a powerful tool for your small business, but only if you choose the right events. I’ve used networking for several years now to grow my small business, so check out this list of my favourite networking events & clubs to join in Edinburgh. To make the decision easier for you, I have also…
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The Best Awards for Small Businesses in Scotland
Entering awards is a great way to boost your small business. Regardless if you’re a finalist or a winner, it will generate publicity, give you an edge over competitors whilst also getting you recognition for your achievements. So let’s have a look at a few of the best awards for small businesses in Scotland! FSB…
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Content Marketing Ideas – A Brainstorming Tool for Small Businesses
Social media, blogging, newsletters, podcasts, video – the list of ways to use content marketing to attract more of your ideal clients to your small business is endless. But how do you generate the right content marketing ideas? Over the years of writing this small business marketing blog and promoting my services on social media, I’ve learned…
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4 Ways to Grow Your Small Business With Video
There’s a big buzz around video marketing these days. And there are many different ways to grow your small business with video. So let’s have a look at 4 common video types and how you can use them for your marketing. If you’ve never created videos before, the idea of a video marketing campaign might…
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5 Examples of Marketing Strategies for Your Small Business
There’s nothing I love more than seeing really good marketing – especially when it comes from a local business. And what better than looking at what other businesses are doing to kick-start some marketing ideas of your own? So let’s check out some great examples of marketing strategies from local, Scottish businesses! Isle of Harris…
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Customer-Focused Marketing Ideas for Small Businesses
Marketing can be annoying and pushy – just think of the unsolicited emails and repetitive TV ads. But it doesn’t have to be. If you think about your customers first, your marketing will be much more well-received by your target audience. And that’s where my 5 top customer-focused marketing ideas come in! Just think about…
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3 Examples of Great Marketing Campaigns to Learn From
I think one of the best ways to get new ideas for your small business marketing is by checking out what others are doing. So here are 3 examples of great marketing campaigns from local, Scottish businesses. Find out what’s so good about them, and how you can learn from them to market your own…
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The Pros & Cons of Direct Marketing for Small Business
Marketing is about telling your target market about your small business. The definition of sales is to make people buy from you directly and with little to no delay. Direct marketing for small business is where both these techniques come together. But there are pros and cons you should consider first. What is direct marketing?…
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How to Make Your Local Business Event a Success
Are you planning to celebrate your small business’s anniversary, offer information evenings to potential clients or launch your new product? These 4 steps will help you to make your local business event a success. Check them out! 1. Goals & audience Before you do anything else, you have to define your target audience and your…
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5 Top Tips to Get Your Press Release Noticed
A press release can help your small business with many things. Perhaps you’re launching a new product, you’ve just secured the latest round of funding or you’ve taken on a new member of staff. It’s an exciting time and you want to tell the world! But how do you get your press release noticed? Before…
