• Small But Mighty – The Advantage of Small Businesses

    I love this quote, I think it’s one of the best quotes about marketing I have ever seen. And funnily enough, this quote is actually not so much about marketing as it is about why small business owners and freelancers like us started their businesses in the first place: Because we have a passion. Our Passion My passion

  • 7 Marketing Checks for Your Small Business

    As a small business owner, it’s easy to lose yourself in the day-to-day reality of running and marketing your business. But in order to make sure your marketing is always up to scratch, it is important to have regular check-ups, to look for opportunities to improve existing activities and to learn from the past. Here are 7 key

  • Marketing for Small Businesses: The Ultimate Checklist

    When running a small business, there are risks; there are no guarantees and no fail-safes, but there are ways to reduce the risk and increase your success rate – and the same goes for marketing! I’ve put together a simple, but effective, checklist you can use to make sure your marketing campaigns are ready for take-off. No Matter What Whether you’re

  • 13 Easy Ways to Sabotage Your Marketing

    A while ago, I made a list of 10 Basic Mistakes that can Sabotage Your Marketing. These were things so common that people are often not aware that they are detrimental to their businesses. (And I have to admit that I was guilty of a few of them myself.) In the past months I have come

  • The Small Business Recipe for Marketing Success

    Someone recently asked me a question that stopped me in my tracks: “What are the main ingredients for successful marketing?” I’ve advised clients on how to successfully market their small business. But I’ve never before distilled it down to the basics, the cornerstones of success. So if you’re a small business owner often wearing the marketing hat, read on