It’s easy to understand why, when you’re new to it, you might imagine that marketing a small business doesn’t differ a whole lot from marketing for a medium-sized or large…
I first stepped into the world of marketing in the year 2000 – and I’ve never looked back since. In these years, I’ve gone from working for a large international…
Thinking about getting help with your marketing? If you’re struggling to promote your products and services, it makes sense to get help from an expert. But what kind of help…
We are constantly surrounded by some kind of marketing – whether it’s adverts on the radio, a promoted post on social media or a billboard on the way to work….
Over the years, I’ve found that the same questions come up again and again when someone enquires about my work. So in this post, I decided to consolidate them, and…
Marketing is essential if you want to make your small business a success. It helps you define your goals and tells the right people about you. But in order to…
When you want to grow your small business and generate new business, there are several ways to go about it. But what exactly is the difference between marketing, sales & business…
One of the questions I often get from small business owners is: “How does a small business marketing consultant work? How can you help me?”. And I would not be surprised…
A while ago, someone asked me a question that stopped me in my tracks: “What are the key ingredients for successful small business marketing?” I advise clients on how to successfully market…
When starting your own business, marketing is central to grow your customer base and increase brand awareness among your target market. So let’s have a look at the 9 key marketing…
