• How to Prepare Your Small Business Marketing for GDPR

    On 25 May 2018, the new General Data Protection Regulation (GDPR) will come into force in the European Union (Note: Brexit doesn’t have any impact on this). It’s the biggest change to data privacy regulations in 20 years, and it could have a big impact on your small business – particularly on your marketing. As

  • Keywords for Beginners: What They Do & How to Use Them

    Understanding the basics of SEO (search engine optimisation) is essential if you want your small business to get noticed online, especially by locals. It might seem scary at first, but there are lots of easy ways to optimise your website so potential customers can find you through search engines like Google. The best place for

  • How to Do Marketing Your Way

    It’s impossible to run a successful small business without marketing – that’s the bad news. But the good news is that you can do marketing your way. Even if you’re not a marketing expert, promoting your small business can be enjoyable if you do it in a way that suits you. Why Is It Important

  • Small But Mighty – The Advantage of Small Businesses

    I love this quote, I think it’s one of the best quotes about marketing I have ever seen. And funnily enough, this quote is actually not so much about marketing as it is about why small business owners and freelancers like us started their businesses in the first place: Because we have a passion. Our Passion My passion

  • 7 Marketing Checks for Your Small Business

    As a small business owner, it’s easy to lose yourself in the day-to-day reality of running and marketing your business. But in order to make sure your marketing is always up to scratch, it is important to have regular check-ups, to look for opportunities to improve existing activities and to learn from the past. Here are 7 key

  • Marketing for Small Businesses: The Ultimate Checklist

    When running a small business, there are risks; there are no guarantees and no fail-safes, but there are ways to reduce the risk and increase your success rate – and the same goes for marketing! I’ve put together a simple, but effective, checklist you can use to make sure your marketing campaigns are ready for take-off. No Matter What Whether you’re