How to Do Marketing Your Way

How to Do Marketing Your Way

It’s impossible to run a successful small business without marketing – that’s the bad news. But the good news is that you can do marketing your way.

Even if you’re not a marketing expert, promoting your small business can be enjoyable if you do it in a way that suits you.

Why Is It Important to Do It Your Way?

Chances are you started your own company because you wanted to do something you love and enjoy. But, on top of all the admin, accounting and business tasks, the thought of having to do marketing as well can be overwhelming.

Don’t let that ruin the passion you have for your small business. Use it to promote your small business in a way that’s both easy for you and engaging for potential clients or customers.

There’s no one way to get marketing right, but there is only one way to be you – and this uniqueness is what will make your small business stand out.

How to Define “Your Way”

Marketing strategies which work for one business won’t necessarily work for another. It’s important to define “your way” to figure out the best tools and strategies for marketing your business. This can include:

  • Defining your style and voice – is your business laid back and friendly, or more corporate and traditional?
  • Defining the motivation behind your business – what are the goals of your small business and how do you want to use marketing to achieve them?
  • Working out what you’re comfortable with – are there any marketing techniques you’d like to avoid?
  • Using the skills and resources you already have – what are you and your team good at and how can you use this to market your small business?

Once you have a clear idea what marketing is best for your small business, you can start putting it into practice. Here are a few ideas how you can approach this:

1. Pick & Choose

marketing your wayThere’s no need to use every single marketing technique ever invented – you’ll run out of steam too quickly! Instead, choose the channels you feel most comfortable with.

For example, if you don’t like sharing your thoughts daily on social media, try an email newsletter or market your website through SEO instead.

2. Find Alternatives

Don’t feel comfortable at salesy networking events? Then ditch the suit and look for an informal networking session instead. If you try a new marketing channel and don’t enjoy it, don’t give up on the whole institution.

See if you can find an alternative that suits you better. It might take longer to find, but you will enjoy it more and you’ll have a better chance of success.

3. Observe & Learn

marketing your wayIt’ll take some time to work out the best way to market your small business your way. Be patient, and don’t force it if you don’t like a particular platform.

If you don’t know where to start, see what other businesses are doing. Find someone whose voice or style you really like and adapt it to suit your personality and business.

4. Ask for Help

If marketing isn’t really your thing, make the most of your team’s skills or hire someone new to help you. Feel more comfortable behind the scenes? Then pay someone to represent your small business at trade shows, conferences or networking events.

You can also get a marketing expert on board to help find a way to market your small business your way (if you like this option, get in touch).

5. Get Creative

marketing your way think creativelyMake the most of your marketing and think creatively. Try out ideas that interest you, or use marketing tools that you feel passionate about. Think outside the box in order to market your business in a way that you feel comfortable with.

For example, if you hate getting your photo taken, use illustrations instead of photographs to give your marketing a personal touch.



To read more about this topic, have a look at these:
Want to Stand Out with Your Small Business? Be Yourself!
How to Stand Out as a Small Business
5 Steps to Make Your Marketing Work – Marketing Strategy for Small Businesses
3 Easy Steps to Turn Your Idea into a Marketing Campaign


Published byDenise Strohsahl

Denise Strohsahl is an Edinburgh-based marketing consultant, specialising in helping small, local businesses get more of their ideal clients.