Strategy, Planning & Workflows for a Fife-based Leisure Organisation

Strategy, Planning & Workflows for a Fife-based Leisure Organisation

Dunfermline-based Fife Sports & Leisure Trust operates and manages 14 sports & leisure facilities in Fife, Scotland, on behalf of the local council. They’re passionate about promoting the benefits of an active lifestyle by engaging, supporting & empowering the people in Fife. To achieve this goal, they were looking to optimise their marketing & strengthen their brand.

The Project:
  • Defining a new marketing strategy for the trust as well as for their main service areas
  • Establishing marketing plans & a workflow to ensure future planning & measuring
  • Updating & expanding the existing brand guidelines to reflect the new marketing strategy
  • Holding an in-house copywriting workshop for staff
  • Optimising the digital marketing activities & processes (e.g. social media, website/SEO, email marketing)
  • Supporting the team with the implementation of the new strategy
What The Client Says:

“Having a fresh pair of eyes to improve our existing marketing was fantastic. Denise helped us focus on our goals, understand our customers better & bring more consistency to the way we present the trust to the world. It’s an absolute pleasure working with her & we’re really excited about the way forward.”

Published byDenise Strohsahl

Denise Strohsahl is an Edinburgh-based marketing consultant, specialising in helping small, local businesses get more of their ideal clients.