Gibson KerrGibson Kerr Personal, Family Law & Property

Gibson Kerr is a small family law firm, based in the heart of Edinburgh. They are making a difference by combining their expertise and professionalism in family, personal law & property with a caring, attentive and personal approach. They were looking for support in spreading the word about their services & exploring new marketing opportunities.

The Project:
  • Defining new marketing opportunities as well as establishing and maintaining a marketing plan
  • Implementing the agreed campaigns and coordinating offline and digital marketing
  • Improving the signage of their premises to increase visibility
  • Supporting the team in organising, advertising and managing a client event
  • Creating a regular client newsletter
  • Updating and expanding the existing marketing material to increase new business as well as repeat business
  • General marketing support, e.g. updating online directory entries, organising photo shoots for new team members, creating property mail shots
What The Client Says:

“Working with Denise has enabled us to create and maintain constant marketing activities to grow our business and reach out to a larger audience. Her support, expertise and network of professionals like graphic designers, PR consultants and photographers are an immense help in developing our firm’s brand identity and getting our message out to the market.”


Fife Sports & Leisure TrustFife Sports and Leisure Trust logo

Dunfermline-based Fife Sports & Leisure Trust operates and manages 14 sports & leisure facilities in Fife, Scotland, on behalf of the local council. They’re passionate about promoting the benefits of an active lifestyle by engaging, supporting & empowering the people in Fife. To achieve this goal, they were looking to optimise their marketing & strengthen their brand.

The Project:
  • Defining a new marketing strategy for the trust as well as for their main service areas
  • Establishing marketing plans & a workflow to ensure future planning & measuring
  • Updating & expanding the existing brand guidelines to reflect the new marketing strategy
  • Holding an in-house copywriting workshop for staff
  • Optimising the digital marketing activities & processes (e.g. social media, website/SEO, email marketing)
  • Supporting the team with the implementation of the new strategy
What The Client Says:

“Having a fresh pair of eyes to improve our existing marketing was fantastic. Denise helped us focus on our goals, understand our customers better & bring more consistency to the way we present the trust to the world. It’s an absolute pleasure working with her & we’re really excited about the way forward.”


The Moment is NowThe Moment is Now

Gillian Duncan is an accredited mindfulness teacher who offers 1-to-1 mindfulness coaching, small group classes, workshops and retreats. Recently, fellow teacher Ashley Watson joined The Moment is Now and they decided to focus on compassion-based mindfulness, working with individuals, organisations and schools.

  • Defining a strategy for the company website to reflect the new focus
  • Planning & implementing an email campaign to communicate the new product portfolio
  • Marketing planning & project management
  • Optimising the on-page SEO for increased web traffic
  • Social media workshop to define content strategy, streamline processes & establish an editorial calendar
  • Concept, layout & copy for updated marketing materials

“Denise’s project management & marketing skills have ensured a smooth transition & given us a better focus for our marketing going forward. Ashley and I are really looking forward to growing our business and to working again with Denise in the near future.”


Veloeye LtdVeloeye logo

Veloeye is a company based in the Scottish Borders that focuses on enabling the cycling community in the UK and Europe to reduce bike theft and improve the chances to retrieve stolen bikes. Having recently started the company, the Veloeye team wanted to get their marketing on solid ground for the best possible start.

The Project:
  • Conducting market research including analysing target groups and competitors
  • Developing a marketing strategy (USP, market research & recommended marketing channels)
  • Establishing a marketing plan (incl. time & project management, monitoring features)
  • Ongoing marketing support
What The Client Says:

“We are very impressed with how Denise worked with us, involving us in every step along the way, explaining everything in plain English and helping us to focus on areas that will give us the best results. We are very much looking forward to working with her going forward.”


Wind and Cloud TravelWind & Cloud Travel Ltd

The Edinburgh-based tour operator Wind & Cloud Travel approached me to help them gear up for the future. They wanted to grow their customer base and to lay the groundwork for their future marketing strategy.

The Projects:
  • Conducting comprehensive market research and evaluating existing customer base
  • Auditing and improving current marketing activities
  • Developing new strategies and ideas to gain more customers in the future
  • Project managing the redesign of the existing website, achieving a traffic increase of 36% since launch
  • Developing and implementing a business award campaign including handling PR opportunities which resulted in four nominations and 3 wins, the VIBES Award for Best Micro Business et. al.
  • Establishing a regular customer newsletter, increasing web traffic from email by 483%
  • Creating and implementing a social media strategy for social media, increasing Facebook likes by 300% within the first four weeks, improving follower engagement by 79% and developing a 133% increase in reach. Web traffic from social media channels increased by over 35%
  • Taking on further projects from the agreed marketing strategy like sponsoring, event management and email campaigns
What The Client Says:

“From the very beginning Denise supported us with professional marketing advice. Her excellent consulting, vast network of helpful contacts and creative strategies are a valuable asset. And the best: Denise is dedicated to her work and 100% reliable.”


logo ppsPsychologists Protection Society

The Psychologists Protection Society from Alloa, Fife, is a not-for-profit membership organisation that provides psychologists and therapists with a professional insurance cover as well as legal advice and CPD opportunities.

The Project:

Preparing and conducting a tailor-made social media marketing workshop including the following:

  • Auditing and improving existing profiles
  • Defining long-term and short-term goals for the social media presence
  • Developing a tone of voice suitable for the respective channel and audience
  • Evaluating the best time to post and update frequency for their purposes
  • Collecting content ideas and brainstorming possible types of updates
  • Identifying suitable content sources
  • Setting up a content marketing workflow as well as an editorial calendar
What The Client Says:

“I consulted Denise regarding our social media strategy. I was increasingly spending more and more time updating our various social media outlets and was finding this time consuming and challenging. As a not-for-profit organisation, saving time and money is of the essence, so Denise worked with my colleague and I to produce a more effective strategy which has to date produced the results we were looking for. Denise is very knowledgeable, patient and enthusiastic and I would not hesitate to recommend her if you feel you need to fine tune your social media strategy.”


Catherine Lepreux InteriorsCatherine Lepreux Interiors

Catherine Lepreux is an interior designer specialising in hand made soft furnishings including curtains, blinds and cushions based in Fife. After trading for two years Catherine was looking to expand her marketing activities and set up specific campaigns for the future.

The Projects:
  • Re-designing the existing website to improve SEO and conversion rate. This project improved the web traffic by 226%, resulted in 49% more new visitors and increased the number of web inquiries Catherine receives over the year
  • Developing an email marketing strategy as well as growing and improving the existing mailing list. Implementing a quarterly newsletter to clients, leads and business contacts
  • Project managing the implementation of a customer referral scheme
  • Identifying ways to encourage repeat business
  • Explore new markets and ways to reach out to specific target groups
  • General marketing support
What The Client Says:

“Working with Denise has given my marketing a great boost: My website has almost three times as many visitors as before and I regularly receive very positive feedback on my newsletter. Together we have focused on a number of different ways to increase repeat business as well as attract new customers. Having my marketing in Denise’s very capable hands means that I can focus on what I do best and I have and will happily recommend her to anyone who needs help with their marketing.”


English-for-EmigrationEnglish for Emigration

English for Emigration from Edinburgh offers a unique service for English native speakers who are applying for visas in Australia & New Zealand: They offer tailored advice and training to help them get the required results in their IELTS exams. Set up in early 2014, they were looking to kick-start their digital marketing.

The Projects:
  • On-site SEO for company website to increase web traffic, which resulted in a 650%+ surge in users and a 570%+ surge in sessions as well as a 200%+ rise in traffic from social media and organic search.
  • Maintaining and updating website content and structure
  • Set up new and improve existing social media profiles
  • Establishing a strategy for each social media channel
  • Researching possible content and best times to post (per platform)
  • Set up analytics & scheduling
What The Client Says:

“Denise has delivered all that I asked her for and more! She has helped me understand the benefits of social media marketing with her organised approach and helpful marketing insights. As a result, our ‘fledgling’ business’s profile is beginning to fly on social media. I would therefore highly recommend Denise if you want to inject some energy into your marketing and see your business grow as a result, whichever line of business you operate in. Thank you, sandstonecastles.”


Pilates Plus PhysioPilates Plus Physio

Pilates Plus offers Pilates classes in Edinburgh with a special twist: Their Pilates instructors are also experienced physiotherapists. To organise their marketing activities and prepare for the launch of a new product they were looking for support in establishing a comprehensive marketing plan for the next 12 months.

The Projects:
  • Conducting market research, including target groups and competitors
  • Auditing existing marketing efforts with suggestions for improvements
  • Identifying new marketing opportunities covering all marketing channels
  • Establishing the marketing budget and selecting the most promising campaigns for 2014
  • Creating a marketing plan including campaigns, target groups, timeline, monitoring and budget
What The Client Says:

“Thanks to Denise and all her hard work, we now have clear direction with our marketing strategy and plan, and feel like that side of our business is much more targeted and organised. It was not easy to find someone to help us, with our budget and the fact that we are a small business. But Denise was happy to take us on! She very quickly grasped what we were about, and how things work within our industry which really helped us work together. If you are a small business and want to know how to market your company, then Denise will really help!”