Your small business brand is central to everything you do. It defines how you present your company, products and services to the world. Or, even better, to your ideal clients. For…
So, you’ve started your small business and made your mark on the market – tempted to put your feet up and relax? Better not! If you want your small business…
When you start a business, it’s easy to get caught up in what everyone else is doing. To create a strong brand, however, you have to find the right balance…
We all know about the importance of creating a strong, recognisable brand. And defining a tone of voice for your small business is part of that. It includes everything from…
Life of a small business owner is busy. So it’s understandable that we tend to be reluctant to spend precious time on things like our small business marketing strategy and…
Whether you’re at networking events, workshops, online or at webinars, small business branding is everywhere. But what exactly is a brand and what does it have to do with running your small…
One of the first lessons we learn as a small business owner is that not all clients are created equal. There are always some that we enjoy doing business with…
