Copycat Competitors: Why Your Small Business Needs to Be Ready
So, you’ve started your small business and made your mark on the market – tempted to put your feet up and relax? Better not! If you want your small business…
Branding
Create a Strong Brand: How I Did It and How You Can Too
When you start a business, it’s easy to get caught up in what everyone else is doing. To create a strong brand, however, you have to find the right balance…
What Does Success Mean to You and Your Small Business?
Success is something we all want to achieve, but have you ever stopped to think exactly what “success” means to you and your small business? It isn’t always about making…
How to Attract Enquiries That Convert
As small business owners, we don’t have time to spare. So, how about minimising the number of time-wasters among your potential clients and leads and focus on attracting more enquiries…
5 Ways to Stand Out From Your Competitors
These days, it can be difficult for a business to be truly unique. There are hundreds of other small businesses (and even big businesses) offering a similar product or service…
Tone of Voice: What Is It, Why Do I Need It & How Do I Get One?
We all know about the importance of creating a strong, recognisable brand. And defining a tone of voice for your small business is part of that. It includes everything from…
Is Your Small Business Branding in Need of an Update?
Whether you’re at networking events, workshops, online or at webinars, small business branding is everywhere. But what exactly is a brand and what does it have to do with running your small…
Ideal Clients: How to Define & Attract them to Your Small Business
One of the first lessons we learn as a small business owner is that not all clients are created equal. There are always some that we enjoy doing business with…
Small Business Brand: What Is It, Why Do I Need One & How Do I Get One?
Your small business brand is central to everything you do: It defines how you present your company, products and services to the world. Or, even better, to your ideal clients. So…