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Small Business Marketing Blog

10 Common Mistakes That Can Sabotage Your Marketing

10 Common Mistakes That Can Sabotage Your Marketing

Marketing Ideas, Marketing Planning

A large part of marketing your small business is trial and error. And as the process goes, mistakes are often unavoidable. The important thing is to spot and get rid…

Small Business Marketing Ideas

Small Business Marketing Ideas

Marketing Ideas, Marketing Planning

Looking for new small business marketing ideas? Look no further! Get out there, try new things and discover new marketing channels for your small business. (image by Kenny Louie) 1. Helpful…

Ideal Clients: How to Define & Attract them to Your Small Business

Ideal Clients: How to Define & Attract them to Your Small Business

Branding, Marketing Strategy

One of the first lessons we learn as a small business owner is that not all clients are created equal. There are always some that we enjoy doing business with…

How to Grow Your Small Business With Public Speaking

How to Grow Your Small Business With Public Speaking

Marketing Channels, Networking

Public speaking is a bit like maths – you either hate it or you love it. But it’s a great way to prove your expertise, increase brand awareness and even…

What’s a USP, Why Do I Need One & How Do I Get One?

What’s a USP, Why Do I Need One & How Do I Get One?

Marketing Strategy, USP

With marketing being such an integral part of running a small business, you’ve probably heard people talking about their USP – or unique selling proposition. Defining who you are and…

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About sandstonecastles marketing

Hello! I'm Denise, an Edinburgh-based brand & marketing consultant, specialising in helping small business owners work smarter, not harder, on their marketing.

I've been blogging about small business marketing since 2013, focusing on practical, no-nonsense marketing advice & ideas.

Find out more →

sandstonecastles marketing
Denise Strohsahl
Studio 4 – Queensferry Street Studios
10A Queensferry Street
EH2 4PG
Edinburgh

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