How to Tackle the Biggest Marketing Challenges for Small Businesses

How to Tackle the Biggest Marketing Challenges for Small Businesses

Are you responsible for the marketing in your company? Then this post is for you! I have collected the typical marketing challenges that you can encounter as a small business owner and put together a library of practical marketing advice that helps you find the best solutions for your business. Happy learning!

Find The Right Marketing

Target audienceIt is not easy to find the right marketing platforms and channels for your small business and there are snares everywhere. These tips will help you find the right marketing and avoid the most common marketing mistakes:

Send The Right Message To Your Potential Customers & Clients

If you want people to think of you when they or someone they know needs your expertise, you have to send a clear message with everything you do:

Attract The Right Customers & Clients

people queueingEven though it’s tempting to target everybody with a pulse and money with your marketing, your business will grow faster (and you will enjoy your work more) if you attract the clients or customers that suit you and your business best:

Increase Your Visibility And Generate New Business

Generating new business is at the heart of every marketing campaign. Here are practical tips and ideas on how to make your small business a little bit less small:

Make The Best Of Your Existing Customers & Clients

customersIt’s a known fact that retaining existing clients and repeat business is cheaper than generating new business. So make sure you make the best of the ones you have:

Make More Time For Your Marketing

With us wearing different hats throughout our career as small business owners, it is sometimes hard to find the time to do everything we need to do. Here are a few helpful tips on how to make sure your marketing is not left behind:

Get More Ideas For Your Marketing

marketing ideas for small businessesAnd last but not least, here are some helpful lists with marketing ideas for your small business:

Published byDenise Strohsahl

Denise Strohsahl is an Edinburgh-based marketing consultant, specialising in helping small, local businesses get more of their ideal clients.