This quote might seem fluffy, but it best captures what I think running your own small business is about: Passion. Which is not just important to keep going when it gets difficult. It’s also the biggest advantage of small businesses over large companies.
Small business passion
My passion, for example, is what has been driving me to leave my job at an international corporation. Instead, I wanted to work with small business owners and help them turn their passion into a viable business.
Everybody’s passion is different. But all small business owners I know have this in common: They started running their own small business because they were believing in something or wanted to make a living doing what they love.
I am thinking about the jeweller who creates amazing designs that reflect the beautiful landscape she loves so much. Or the IT consultant who believed that good IT solution should be affordable and available for small businesses, too.
The reason we started our own small business is what drives us, our decisions and ultimately our marketing. And this motivation is by far the biggest advantage of small businesses.
If you’d like to learn more about the passion and experiences of other small business owners, check out my small business interviews.
Small business vision
While our passions might be as unique as our small businesses, our goals are often similar. We all want to turn our passion into a valid business.
Our focus is to help people with our skills and expertise. And we want to enjoy our work while making enough money to live the life we want for us and our family.
While most larger businesses developed from passionate small businesses like ours, they have outgrown their initial vision. And some of them have even turned into a place where the happiness of the shareholders is more important than their customers’.
Find out more about how to make the best of your size with customer-focused marketing.
Small business advantage
And that’s what I mean by the biggest advantage of small businesses: Instead of shareholders, we want to make us, our clients and customers as well as our staff and suppliers happy.
We want to make a difference in people’s lives, not just to our bank statements. And with this mindset, we can offer a legitimate alternative to large corporations, chains and franchises.
Instead of the usual cookie-cutter approach of larger businesses, we can provide tailor-made solutions. We are often perceived as more approachable, genuine and flexible than larger companies. And our passion makes us authentic in everything we do.
So, yes, we are small, sometimes even just a one-(wo)man band. But thanks to our passion we can easily stand up to big budgets and large teams. Let’s make the best of it.
If you are interested in reading more about this topic, have a look at these:
What Does Success Mean to You and Your Small Business?
How I Balance Work and Life As a Small Business Owner
Customer-Focused Marketing Ideas for Small Businesses
10 Things I’ve Learned by Running My Own Small Business