To convert leads into paying customers for your small business, you don’t just need to convince them to buy from you. You also need to make it as easy as possible to buy from you. And that’s why you should focus on writing actionable marketing copy.
Stop hiding in plain sight
As small business owner, attracting new customers and clients is one of your main challenges. So you dive into social media, e-commerce, advertising, mail shots and PR. But being visible in front of the right audience isn’t the only purpose of marketing.
You also have to convert interested people into paying customers and clients. And that won’t happen if they have no idea how to reach you.
If your inbox is emptier than you’d like and the phones in your small business remain quiet, the following tips for more actionable marketing copy might be the answer to your prayers.
How to create actionable marketing copy
1. Contact details
It sounds obvious, but sometimes it’s difficult to juggle all the information intended to go into your marketing material. But it’s important to get it right when writing actionable marketing copy to grow your small business.
With your focus on the snazziest headline, eye-catching imagery, engaging call-to-actions and the earth-shattering benefits of our offer, our contact details can end up wedged in a corner in the smallest font.
Don’t get me wrong, your phone number, address and social media profiles shouldn’t be front and centre either. They do, though, have to be visible and set apart from the main content. Straightforward icons and location maps, for example, are very effective for this.
Find out how about the 12 essential tips to write great copy for your small business marketing.
2. Make it simple
If something is done by an easy click, we are the happiest customer ever. But if we have to read through a whole brochure just to contact someone, we’ll often give up and see if the competition is more forthcoming.
To see if you’re keeping it short and sweet, check out how long it takes to get to your contact form from your homepage. And, most importantly, how long it takes to fill out the form and send it.
3. Offer Options
Some people prefer ordering online, others like to talk to a person and visit your brick-and-mortar shop. So in order to write a more actionable marketing copy for your small business, give potential customers a choice.
Obviously, don’t throw everything at them at the same time and with the same amount of urgency or importance. But if you give people the choice between different ways to get in toich, they can choose the one they feel most comfortable with.
So do show your shop visitors that they can follow you on Facebook. Or that they can get everything delivered to their home through your online shop. It’ll boost both new and repeat business.
4. Be accessible
Keep in mind that small or overly intricate fonts, as well as elaborate colour schemes, can make it difficult for some customers to read your contact details.
For example, on your website, avoid having crucial information in an image and risking it not displaying properly on smartphones and tablets.
Also, ensure that your availability fits their lifestyle and your opening or office hours are convenient.
WANT TO READ MORE?
To read more about this topic, have a look at these:
6 Tips to Convert More Website Visitors Into Paying Customers
12 Essential Tips to Write Better Marketing Copy for Your Small Business
4 Tips for a Web Copy That Converts
Why Jargon Can Ruin Your Marketing Content & How to Avoid it