Customer-focused marketing for small businesses
Let’s be honest, nobody likes a pushy, sales-y marketing campaign. Nor do you want to compete on price to drive sales, especially as a small business.
So how about providing value first and promoting second? This way, you grow your business by combining what makes you stand out from your competition (your “USP”) with the wants and needs of your ideal clients.
Provide value first, promote second
This kind of customer-focused marketing approach helps you show your expertise and build trust among your target audience. It helps you build loyalty and turn sales into repeat business and referrals.
Even better, you reach potential clients earlier in their customer journey while charging what you’re worth. And all you need to do is use your brand values and the interests you share with your target audience to promote your small business.
Effective & affordable small business marketing
Let’s create a marketing mix that gets you in front of your ideal customers. And, most importantly, let’s make sure it fits into your busy schedule and makes the best use of your time and money.
So, if you’re looking for marketing that is in line with your brand, goals and budget, I’d love to help! I’m a brand and marketing consultant for small businesses. And my speciality is making marketing work for small businesses like yours.
Work smarter, not harder, on your marketing and get in touch today!
Find out what my clients have to say about me!
Denise’s incredible experience & ability to really get to know our company has been a massive asset to us and it has been an absolute pleasure working with her. I highly recommend working with Denise!
Denise gave me practical solutions & ideas that were right for me & my business. If you too are a small business owner, I wholeheartedly recommend getting in touch with Denise!
I’m very happy with Denise’s work. Apart from clearly knowing her marketing craft, the thing that struck me most was how quickly she picked up on and understood my target market.
My small business marketing blog
Find free marketing advice & ideas on my blog! From strategy, planning & branding through to email marketing, social media & SEO – I’ve got you covered: